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☆ TikTok has become a pseudo-shopping channel, and Gen Z has had enough
▼ + stars: | 2024-04-22 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

@ceevannn #stitch with @Renèe | Influencer Marketing these days, Katy Hearn’s products and branding dont move me to purchase. TikTok influencers stand above IG because of authenticity. As social media marketing evolved, so did the opportunity for influencers to work with more brands. Data shared with the outlet from a YPulse study found that 45% of 13 to 22-year-old respondents felt influencers don't have the sway they used to. Sophie Wood, the director of strategy at influencer marketing agency Fohr, told BI the influencer bubble hasn't burst, it's just changing.

Persons: —, Manrika Khaira, TikTok, it's, Zers, CeeVan, influencers, Katy, rogan, @Madeline Pendleton, Ashley Rector, Quimby, — influencers, Rector, Samantha Zink, Zink, Gen Z, Influencers, Catherine Falls, Sophie Wood, Wood, Hannah Witton, Witton, It's, Jessica Dante Organizations: Service, Business, Influencer, qvc, Federal, Quimby Digital, Zink Talent, Yahoo News, YouTube, Smart, BI, Love Locations: Catherine, London

☆ TikTokers want to 'normalize' flying economy, arguing most influencers give way too much prominence to business class
▼ + stars: | 2024-03-28 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +5 min

AdvertisementTikTokers are striving to "normalize" flying in economy, fighting back against influencers who make out that first or business class is the only way to travel. "Normalize flying in economy," the content creator Hybee, who covers beauty and lifestyle, wrote as the caption of a recent video. Flying business class wasn't "worth the extra cost" to Elizabeth and her boyfriend, she said, because they would rather spend that money on the actual vacation. Advertisement"Don't let anybody make you feel bad for not flying business or first class, because we're all going to the same place anyway." While some noted that economy travel is already "normalized" because most people do it, others appreciated the candor.

Persons: —, influencers, Hybee, Influencers, Jessica Dante, Elizabeth Organizations: Travel, Service, Air France Locations: London, Detroit, Paris, Japan

☆ Even MrBeast doesn't think everyone is cut out to be a content creator
▼ + stars: | 2024-03-18 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

MrBeast said it's not smart to drop out of school or quit a job to create content full-time. AdvertisementMrBeast doesn't think just anyone has what it takes to be a content creator. AdvertisementSophie Bishop, an associate professor at the media and communications school at Britain's University of Leeds, told BI that content creators must also contend with having no employment benefits like holiday pay or maternity leave. For example, while it's a perfectly good strategy to be influenced by Donaldson, there will never be another creator who is the same as MrBeast. AdvertisementInstead, she tells people what not to do and seeks to be honest about "the things we think are tacky, overpriced, and boring."

Persons: MrBeast, he's, —, Jimmy Donaldson, Donaldson, He's, Katya Varbanova, Varbanova, it's, isn't, Burger, Sophie Bishop, Bishop, Jessica Dante, Dante Organizations: Service, YouTube, Britain's University of Leeds, Love Locations: London

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